I’ve known my blog needed a tagline for some time. It took me almost a year to come up with the name “Sketching A Story,” but a name isn’t necessarily enough for readers to make that immediate connection with what the blog is about. Yes, okay, I have “story” is in the title, but what kind of story? And what does it mean to “sketch” a “story?”
So my tagline has been in the works for the past couple of weeks. First I just scrolled through my posts to get a better sense of what I write about. I know that sounds crazy, but my blog has changed a lot since I started it about a year and half ago and I wanted to reassess where it’s been and where it’s going.
I write about writing– that’s an obvious one and pretty much the core focus of my site. I write about New York City. I write about college and Notre Dame. I write about being a recent college grad. I write about everyday things that inspire me. I write about things that visually intrigue me– I am fascinated by design, whether it be graphic, website or interior design.
In the end, I chose “writing, design & NYC” to be the three umbrella categories in my tagline. Now how to link those three words together? I really didn’t want to go with “thoughts.” So many blogs use the phrases “thoughts on life” or “random thoughts,” which say almost nothing about the blog’s focus. Then I remembered my high school literary magazine, Musings, which I worked on for four years. (I dug up a 2006 copy for the photo above.) “Musings” was perfect. Not much more specific than “thoughts,” but I like to think it’s more literary 🙂
So there it is: Sketching A Story: musings on writing, design & NYC. Nothing revolutionary, but it’s simple and I like it.
Have you ever struggled to define or brand your blog?
I wrote about Ork Posters in a previous post and was excited to see they’ll be making a trip across the pond in October to attend the first Renegade Craft Fair in London! It’s fun following the progress of this small company that stays away from selling out to larger companies and sustains itself on just a few excellent designs.
The craft fair will take place at the Old Truman Brewery, a place in East London I visited a few times during my semester there. The indoor showcase will feature the best indie-craft and DIY artisans from around the world. Shoppers can anticipate an array of independently designed jewelry, clothing, paper goods, home and garden goods, posters, artwork, plush objects, and bath and body products.
Oh, how I miss London…
The Renegade Craft Fair differs from traditional arts and craft fairs by focusing on DIY and indie-craft culture. Each individual fair is juried from hundreds of applications to feature a range of emergent designers producing original and handmade goods in a wide variety of media. Fairs take place each year in Austin, Brooklyn, San Francisco, Los Angeles and Chicago.
As many of you know, I’ve been wanting to start a blog for some time. I love writing, photography, and aimless searching online, so a blog always seemed to be the perfect fusion of my interests.
The summer after my first year in college I interned at a New York based company called Magnet Media, writing blog posts for the photography and design channels of their website, Zoom In Online (Now The Photoletariat). Each day, I’d take my free trade coffee up to the tenth floor of the Chelsea office building, feeling as hipster as a freshman Notre Dame student from a preppy suburban town could feel. I loved my job and was fascinated by the blog world, by how entire communities existed online and artists exchanged ideas through comments and links and shoutouts.
But then summer ended and school started and I forgot about my quirky little pastime. Two years later, I’m finally giving it another try. This blog will contain my own creative writing and photography and finds from the design world.