I’ve known my blog needed a tagline for some time. It took me almost a year to come up with the name “Sketching A Story,” but a name isn’t necessarily enough for readers to make that immediate connection with what the blog is about. Yes, okay, I have “story” is in the title, but what kind of story? And what does it mean to “sketch” a “story?”
So my tagline has been in the works for the past couple of weeks. First I just scrolled through my posts to get a better sense of what I write about. I know that sounds crazy, but my blog has changed a lot since I started it about a year and half ago and I wanted to reassess where it’s been and where it’s going.
I write about writing– that’s an obvious one and pretty much the core focus of my site. I write about New York City. I write about college and Notre Dame. I write about being a recent college grad. I write about everyday things that inspire me. I write about things that visually intrigue me– I am fascinated by design, whether it be graphic, website or interior design.
In the end, I chose “writing, design & NYC” to be the three umbrella categories in my tagline. Now how to link those three words together? I really didn’t want to go with “thoughts.” So many blogs use the phrases “thoughts on life” or “random thoughts,” which say almost nothing about the blog’s focus. Then I remembered my high school literary magazine, Musings, which I worked on for four years. (I dug up a 2006 copy for the photo above.) “Musings” was perfect. Not much more specific than “thoughts,” but I like to think it’s more literary 🙂
So there it is: Sketching A Story: musings on writing, design & NYC. Nothing revolutionary, but it’s simple and I like it.
Have you ever struggled to define or brand your blog?